Home Cash Giveaway December 2020

Cash Giveaway December 2020

Thank you for participating!

Good day, firstly we would like to wish you a very happy new year. Secondly, we would like to thank you for participating in our last giveaway of 2020. The response was tremendous and the visibility like no other.

The Reach

Over 250,000 ads were pushed during the campaign and were seen by locals watching videos ranging from NBC NEWS and CNN to MTV and The DAILY SHOW (just to name some of the top impressions). 

Interesting fact: Youtube’s average range for ad retention (how many people watch the ad in its entirety) is 35%-40%. Our Youtube ad had a +50% retention.

The giveaway post was seen over 200,000 times on Facebook and over 130,000 times on Instagram throughout multiple ads and streams.

Interesting fact: Instagram reach outperformed Facebook in its impression quality, meaning that Instagram had a better result based on the call to action (more people engaged on Instagram than Facebook).

What Do These Numbers Mean?

Let’s dive a little deeper and try to understand social media reach and marketing on St. Maarten/St. Martin.

For many years Facebook was the king of the hill in terms of user accounts and engagement. Worldwide, Facebook is still on top with almost 3 Billion users compared to Instagram with its 1 Billion users. 

The major difference is the type of audience. Based on social media studies, younger audiences engage more than older ones. It is also to be noted that younger audiences have a growing purchasing power and therefore can be as or more valuable than an older more established audience. Here’s a breakdown of our giveaway numbers across both platforms and how it relates to your business.

FACEBOOK 18-44 Year Olds 45 Year Olds +
30%
70%
INSTAGRAM 18-44 Year Olds 45 Year Olds +
85%
15%
FACEBOOK Sint Maarten Saint Martin
80%
20%
INSTAGRAM Sint Maarten Saint Martin
65%
35%
FACEBOOK Female Male
63%
37%
INSTAGRAM Female Male
53%
47%
YOUTUBE Female Male Unknown
24%
24%
52%

The unknown value is normal since many viewers on Youtube do not sign in with a google account while browsing for videos.

New Followers

This cash giveaway was to give back to the community, boost visibility for your brand and gain new local followers to your account

In the last 2 weeks, you have gained on average 650 new local followers. Anyone can get thousands of followers if they post original and captivating content but attracting local followers on a small island like ours is gold and, as you know, very difficult.

Now let’s explain how you can move forward & expand your business on the island. Typically when social media giveaways happen, two things can occur:

  1. You gain a fan for life
  2. You lose a follower the minute the giveaway winners are announced.

You obviously want to keep that new follower for life and the only way to do that is to post valuable content on a regular basis.

What is valuable content?

  • Showing your followers a new side of your business they may not know about.
  • Keeping it light and on the fun side (nobody likes to be bummed out when scrolling their feeds)
  • Giving your followers information that pertain to your business (i.e. a recipe or a fun fact about your location).
  • Keep it FRESH!

Not enough time!

We get busy and most of us do not have time to keep our feeds fresh so what’s the solution?

Plan your week and your posts ahead of time. Spend a few hours a week creating your captions, images and saving them to your phone and don’t forget your hashtag research. It takes time but it’s worth it.

Using Email Marketing To Reach A Bigger Audience

In addition to Facebook/Instagram likes and follows your company has received throughout this campaign, we managed to collect 2,683 emails from SXM locals.

These are curated emails that your business can start marketing to today! Our local list of emails has an “open rate” of 20% and a “click rate” of 5.3% (double the industry standard).

We thought we would give you a few tips on how to maximize, not only sales and exposure, but also retention of these emails.

So what should you do with this email list? We recommend using a service such as SENDINBLUE.com to help you manage your email marketing campaigns and create gorgeous enticing emails.

It’s as easy as uploading your list and composing an email.

What Should I Email My New List?

We recommend that your first email to these new email addresses not be a sales or event pitch but an offer. Maybe something along the lines of:

“We are so glad you chose to support our island. We want to thank you for participating in our latest giveaway by giving something back.

Stop by (—–your location—–) and show us this email to receive (—make an offer such as 20% OFF or a free cocktail or gift, etc —). We hope to see you soon!

*only valid once per email address*”

Keep the emails short and sweet. Give value to your customers such as special events or latest deals and always add a bottom tag that contains the following:

  1. Your Business Name & Logo
  2. Your Social Networks & Websites
  3. The Unsubscribe Link

Overwhelmed?

Maybe you’ve reached your limits on how much you can handle and just wished someone would take care of all of it for you. We’re here to help!

We’ve been managing social media accounts for over 6 years along with creating original content, campaigns and even product/service photography and videos.

Learn more about our services by clicking on the button below or sending us an email at: us@gominplanet.com

Thank You!

Once again, thank you for participating and helping us give back to the community. If you want to participate in any of our upcoming giveaways, let us know!

There is more to come from us and TheBestOfSXM.com